Zurich
A premium scenography concept created for a Zurich brand experience in partnership with Cirque du Soleil. The project combines theatrical atmosphere, institutional elegance and immersive visual storytelling.
A theatrical brand environment for a memorable experience.
This scenography was designed to merge Zurich’s premium institutional identity with the magical universe of Cirque du Soleil. The result is a visual environment that feels elegant, playful and immersive, using stage elements, blue tones, lighting, dimensional structures and photo opportunity areas to create a strong brand moment.
Immersive scenography
The space was created as an environment where guests could feel part of the experience, with scenic elements designed for visual impact and interaction.
Zurich brand presence
The composition keeps Zurich’s institutional blue as a central visual anchor, balancing corporate sophistication with theatrical emotion.
Premium photo moments
The concept includes instagrammable areas and dimensional details that help transform the event into shareable branded content.
Zurich Event Key Visuals
A set of key visuals created for the Zurich event, designed to guide the visual identity across communication pieces, presentation moments and event applications.
Visual pieces created for the event identity.
This project focuses specifically on the key visuals used throughout the Zurich event. The pieces were developed to maintain a consistent visual language, bringing together Zurich’s institutional blue, clean compositions, dynamic shapes and a premium corporate atmosphere.
Event communication
The key visuals were created to support the event’s communication pieces with clarity, consistency and a strong institutional presence.
Consistent visual system
The layouts follow a unified design direction, using Zurich’s blue palette, clean typography and graphic shapes as recurring elements.
Premium corporate look
The compositions were designed to feel polished, modern and aligned with the visual standards expected from a global insurance brand.